When the idea of Aluma first came about, we acknowledged that the mothers that could most use help probably couldn't make it a priority. There are a number of studies that point to worse outcomes for under-privileged parents.
"Low social support and chronic stress are important risk factors for mothers of low socioeconomic status which contribute to the increased rate of depression in these mothers." (Source)
"Mothers with low socioeconomic status are 11 times more likely to experience clinically elevated depression scores at 3 months postpartum." (Source)
In order for Aluma to be a success in the way we first intended, we need to make sure the company helps marginalized and underprivileged moms at least as much as it helps people who buy our product.
Each subscription of Aluma ensures that we provide access to the program to an underprivileged mom via carefully selected charities and non-profits.
This is just the beginning. We will dial in our efforts to best serve underprivileged communities as time goes on. If you would like to talk to us more about this initiative drop us a line at firstname.lastname@example.org.